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Brand

The logo, colors, type and image system, with files to download.

Taper's look comes from one picture: a taper candle in a dark room. The candle is a loan, its wax bands are collateral, and the flame is the price.

The mark

A taper candle of five stacked bands, narrowing toward the top, standing in a brass dish, with its flame. It is drawn from the same geometry everywhere: the site, the app icon and every exported file.

  • Keep the bands separate. The gaps between them are what make it Taper's candle and not any candle.
  • On the site the flame is alive: it leaves the logo to stand at the price, and comes back. Elsewhere the mark carries a drawn flame.
  • Give it room: at least the width of the widest band on every side.

The wordmark

"taper" set in Imbue at optical size 100, with each letter lighter than the one before, from weight 900 to 140. The word tapers the way a loan does. At small sizes the range narrows to 820 through 300 so the last letters stay visible.

Use the wordmark as supplied. Do not set "taper" in another weight or font, outline it, or add effects.

Color

The room is dark, and every color in it means something.

Soot#0d0a08

The room. Every page and image starts here.

Soot 2#15110d

Panels, cards, code.

Smoke#2e2720

Hairlines and borders.

Ash#8d8274

Secondary text, axes.

Wax#efe3c8

Text, and collateral in a band.

Flame#ffa24a

The price, and the one action on a screen.

Sage#93be9f

Dollars in a band, drawn as an engraved hatch.

Brass#d7a64e

The dish a candle stands in.

Alarm#ff4f3b

Liquidation, and nothing else.

Flame is never decoration. On a screen it marks the price or the one thing to do next. Sage only ever means dollars. Alarm only ever means liquidation.

Type

Imbue, optical size 100, for display. The wordmark tapers in weight from 900 to 140, letter by letter.

Borrow USDC against SOL.

Schibsted Grotesk for everything you read.

155.04 → 120.59

Fragment Mono for every number that comes from the chain.

Images

Every Taper image is composed from the interface itself, never generated: candles of real band geometry, the flame, the price axis, and words set in the three typefaces. The rules:

  • Start in the room. Soot background with a warm light falling from the flame, and a fine grain over everything.
  • Show the mechanism. A candle partly wax, partly sage, says more than any headline. Where numbers appear, they are real launch parameters.
  • One flame per image. It is the price; there is only ever one.
  • Words are labels. The market, the limit, the page's title. No slogans.

Files

Logo
LogoVector · 2400 pxSVGPNG
Logo on light
Logo on lightVector · 2400 pxSVGPNG
Mark
MarkVector · 1024 pxSVGPNG
App icon
App icon1024 × 1024PNG
X profile picture
X profile picture400 × 400PNG
X header
X header1500 × 500PNG
Share image
Share image1200 × 630PNG
How a band works
How a band works1600 × 900PNG
SOL market
SOL market1600 × 900PNG
JitoSOL market
JitoSOL market1600 × 900PNG
NVDAx market
NVDAx market1600 × 900PNG

Use these files as supplied when you write about or link to Taper.